MTM is a joke. There are companies whose sole focus is on MTM and nothing else. I work at a pharmacy on Saturdays where the owner has has started doing MTM this past year, and honestly, I don't know how he finds time to do. I am typing, filling, checking, answer phones, and solving problems, and on top of all that, I am supposed to do an MTM session? Take time to answer questions into a website, call a patient, have them come in, etc. All for what, $20-$60 if done correctly? That's why there are companies that only do MTM. It's impractical from a retail store standpoint, unless you can find a good way to do it, like APPE students. If the money is there for pharmacists, it would be worth it, but right now it seems the only people doing well on it are those who have CVS'd the idea, like Outcomes and Mirixa.
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What to watch for when doing MTM
