There's an actual term for this, but I'm drawing a blank right now. The reasoning behind it is that they don't want to hand out an acceptance to someone who's gonna end up choosing a more "prestigious" school over them. They waste their time/effort because they'll eventually have to fill up that spot with another applicant.
Some examples I can think of are newer schools or schools that have much lower stats required for acceptance.
I personally think it's strange for schools to do this because they should want the best and the brightest applicants.
They should put in the extra effort to "sell" their school to the best applicants. But it makes perfect sense in terms of saving money and time for schools.
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"Too High of Stats" Theory